Internet Speed

Drive Business Growth with Business Internet

Increased reliance on Internet-based technologies correlates to an increased need for reliable broadband with greater bandwidth.

As a small/medium business, you’re constantly making choices of how best to spend your dollars to drive success. You might favor residential Internet services such as DSL or cable Internet to maintain low costs, but that may not be the best solution.

If you are like many business owners that chose lower cost residential based services, you probably have considered switching to a business-grade Internet service once you’ve dealt with undependable connections, slow speeds and unresponsive customer support centers staffed with operators lacking technical expertise.

Looking towards the future, as your business grows, so will your needs. According to Nielson’s Law of Internet Bandwidth, bandwidth usage doubles every 12 months. So if 6 Mbps is sufficient for you now, you may end up needing 12 Mbps not so far down the road. As your business depends more heavily on online applications, a dependable Internet service, such as fiber Internet or Fixed wireless, becomes vital for day-to-day operations. Solid reliability and high performance broadband will become crucial to your business operations. In that regard, residential services may not be equipped to meet your company’s needs.

How does business Internet surpass residential Internet?

Residential Internet is a “best effort” service, meaning the ISP (Internet Service Provider) does not provide clear performance specs. The reason being is that the user’s experience varies dramatically depending on the congestion of the network created from other customers. A key example is bandwidth. The bandwidth may sound high (“Get up to 15 Mbps download”), but there is no guarantee how often you will get 15 Mbps. Chances are that the 15 Mbps download will only be achieved during off-peak times, when there are less customers using their network. To keep their prices lower, residential based Internet companies rely on the assumption that residents will not all being using the Internet at the same time.

Conversely, business-grade Internet providers deliver 100% dedicated bandwidth that is guaranteed, and backed by a SLA (Service Level Agreement). When you pay for 20 Mbps, you’re guaranteed to get 20 Mbps.

To be fair, residential and business Internet are inherently used for different purposes and therefore vary in structure and performance. Residential Internet users typically
use the majority of their bandwidth for streaming video (downloads) and very little for uploads. Businesses use more symmetrical bandwidth. File sharing, cloud computing and VoIP (Voice over Internet Protocol) are common business functions that utilize more symmetrical bi-directional bandwidth.

Why are these differences important to the success of your business?

Most of the time, residential Internet is used for surfing the web, checking email, streaming movies and some light work. Although a reliable Internet service may be preferred, it’s not vital, as the bandwidth is used for leisure.

Businesses, on the other hand rely on enterprise applications to keep company operations running smoothly. Generating sales, communicating with customers, fulfilling orders and streamlining internal processes all require dependable and robust bandwidth. Key performance metrics that are important for robust business apps are:

  • 100% Committed Information Rate
  • Guarantees your available bandwidth is 100%
  • =99.99% Uptime
  • Percentage of time your Internet is up and running
  • 99.5% Packet Delivery
  • Percentage of data packets that will successfully transfer

Real time services also require QoS (Quality of Service) to maintain an ideal user experience. QoS enables you to prioritize important network traffic above less important traffic to ensure a good user experience. VoIP and video conferencing are two key applications that require traffic prioritization.

At the end of the day, you will need to decide if your current DSL or cable Internet service is good enough for your company’s needs. Will it help you succeed and grow your business or will it keep you from that goal? Will it help increase productivity or impede it? Has network downtime negatively impacted your brand image or sales? Is your time better spent managing your business or calling your ISP for help? Only you can decide when it’s time to upgrade to a business-grade Internet service.

Business Startup Tips

The 3 Elements that Dramatically Affect the Success of Any Startup

“The essence of profound insight is simplicity”
– Jim Collins: Author of Good to Great.

Jim Collins in his book Good to great did an in-depth study of over 1435 companies over a 40 year period. He and his research team looked at major indicators from revenue to profits, leading CEO’s, External Markets, Stock prices and business strategies. From the research, they were able to determine indisputable characteristics that all the companies shared which over time, moved them from average businesses to great organizations.

Among all the companies examined, their findings resulted in just three common factors. Each company:

  1. Chose what they were passionate about doing.
  2. Stuck to what they were great at producing.
  3. Chose in which area they could make money.

Now the list above is not in the order of importance that Collins put them in, but from my experience after consulting with over 400 startups over the years, I have definitely found that it works well with startups that have embarked on the journey from scratch – starting from idea all the way to monetization.

Lets look at these 3 elements in more detail.

Passion – Here’s Why I Believe in This Particular Order

When you have a service or idea, it is important to first take a self-assessment. It’s important to know why you want to start your business in the first place. In fact, it is probably one of the most important questions you will ever ask yourself. Why? Because the truth about starting anything new is that it is hard work. It will require countless hours, commitment, resources and a relentless consistency in effort until the idea gains any traction. From my experience, passion for what you are doing is that secret ingredient needed when it comes to launching your startup. More often than not, it boosts the immunity of the idea that will help you weather the storms that surely come in the initial stages of your startup—the very storms that lead to success.

Skill-Mastery

The second element is skill-mastery. Skill mastery can be defined as “an ability and capacity acquired through deliberate, systematic, and sustained effort to smoothly and adaptively carry out complex activities or job functions involving ideas (cognitive skills), things (technical skills), and/or people (interpersonal skills).” – Business Dictionary

The second reason performing a self-assessment is important has to do with a skills stock-take. It is not enough to have a pretty idea or to simply identify a trend in the market that “looks like it’s making money.” Both these factors seem logical, but before you start-up, I would suggest you take stock of what transferable skills you have already mastered.

Your level of skill-mastery dictates your value in today’s market. The higher the skill-level you have in a particular area – the more likely you will produce a high quality product or service in a timely fashion. Conversely, the lower your skill level you own your field, the lower your quality will be for your particular product or service. Your outcome will suffer as will your ability to meet deadlines and produce deliverables in a timely manner.

On the same note, skills mastery has nothing to do with having a qualification. One can hold an MBA from Harvard University (which is nice to have), but that does not mean he or she has the necessary skills to run a successful business. The skill of being an effective entrepreneur comes from deliberate, systematic, and sustained effort to produce a great product or service.

By the same token, it is impossible to gain mastery when you spread yourself thin by doing too many things. To achieve anything noteworthy in life, it takes an unwavering ability to focus on one thing, never yielding to distractions or the “latest opportunities.”

If You’re Not Making Money, You Don’t Have a Business

Lastly, it is important to choose a product or service in which you can make money. I believe this should ALWAYS come last in one’s evaluations. Why? Because in 2013 there was a survey conducted by Deloitte Shift Index which indicated that on average, 89 percent of workers were dissatisfied with their jobs. This study revealed that some of these people even earned high incomes. This goes to prove that money, though it is important, is a poor driver for most people to achieve fulfillment.

If you are seriously considering creating a valuable startup around a great lifestyle, then make the first two elements your priority. Passion and skills-mastery will enable you to target a market or niche on which you can focus your efforts—an area where you can pour your heart and soul into producing extra-ordinary products or services that consumers will love to pay you for. This ability to create demand is what I call “profit-ability” or “monetization ability.”

Unfortunately (or fortunately), the clearer you are about what skills you are great at, the easier it is to zone in on a specific industry—one which will be delighted to pay you to provide solutions to their unique problems.

SBDC’s “Connecting with Capital Expo” Brings Together 100 Local Businesses and Lenders

SBDC’s Carla Holland, Daniel Fitzgerald and Marquise Jackson, Congressman Juan Vargas, and SBDC’s Suderchan Shaunak. Photo taken by Mauricio Vargas.

On July 21, 2016, San Diego’s Small Business Development Center (SBDC) hosted its first of a series of “Connecting with Capital” events that brought together San Diego’s small business community with area banks and lenders.

Attended by over 100 businesses and lenders, the event offered an opportunity for private “on the spot” meetings with lenders in addition to panel discussions and speakers who offered tips and real world advice about the oftentimes complex financing process to area business owners.

“Our mission is to provide free support to the San Diego business community to get the capital they need to grow their businesses, and today was a perfect embodiment of that mission,” said Marquise Jackson, Director of the SBDC’s San Diego and Imperial Valley Network.

Held at Chula Vista’s City Council Chambers, the crowd was welcomed by U.S. Congressman Juan Vargas (D-CA 51st District), who took the podium to offer his office’s assistance as an ally and advocate to San Diego’s small business community.

A panel discussion moderated by SBDC’s Gareth Pronovost gave the audience direct access to top area lenders featuring Matt Diamond (US Bank), Cindy Gomper-Graves (South County EDC), Rosa Elena Enriquez (City of San Diego), Eddie Landeros (CDC Small Business Finance), Rosalinda Delgado (Accion), and Tim Robertson (Robertson Working Capital).

Additional speakers included Gary Halbert (City Manager of Chula Vista), and Bill Martinez of San Diego Credit Recovery.

Participating banks and lenders included Accion, Bank of Southern California, Bank of the West, Banner Bank, CDC Small Business Finance, Comerica Bank, Navy Federal Credit Union, Primary Funding, Robertson Working Capital, Sea Coast Commerce Bank, Sun West Bank and US Bank.

Other participating organizations included the Chula Vista Chamber of Commerce, Diamond Business Association, National City Chamber of Commerce, San Diego Credit Recovery and the South County Economic Development Council.

Photo 2

 

Google Local Maps Rank

The 5 Keys to Getting Visible in Google Maps

The Maps are prime digital real estate. It’s front page coverage for any local search. Get your business visible here and the phone WILL ring.

This area is actually called Google My Business and it’s essentially Google’s local business directly, much like the online Yellow Pages. There are two ways to get your business listed here. You can go to Google My Business and create your own profile page for your business or you can do nothing and eventually Google will list it within the maps section themselves.

If you have a new business, you should create your own profile page to speed up the process. If you have an existing business, Google will allow you to search its database to find out whether or not your business is already listed. If so, you’ll need to claim it. There’s no need to explain the process here as Google My Business takes you through the easy steps of claiming or setting up a new business profile.

Google My Business

Instead, I want to give you five essential keys to getting your local profile to show as high as possible within search results, hopefully on the first page. I can’t guarantee you’ll get there, but I am very certain that without these steps, you won’t be anywhere near the top. So here they are:

1. Choose Your Categories

When setting up your profile, choose your categories carefully. At first you will only be able to pick one category, but once your business is verified by Google, usually with a letter in the mail that contains a verification code, you will be able to choose up to five categories from Google’s drop down list.

The categories you choose are how Google knows where to show your business to consumers.  For example, if you choose the category Air Conditioning Contractor, Google will show your business to consumers who are looking for air conditioning installation and HVAC contractors. You don’t want Google to show your business to consumers who are looking for plumbers if that’s not what you do.

I can’t underscore how important it is to choose accurate and relevant categories. your categories are the first place Google crawlers look to determine where to place you in search results.

2. Fill Out a Complete Profile

Give Google as much information as possible. This can only help them show you to more consumers. Complete a detailed description of your business (between 100-250 words), add plenty of photos, set hours of operation and provide all your accurate contact information. Be sure to include a local telephone number as your primary business number so Google knows you are a San Diego company.

You will also get a chance to associate your business with a website. Choose your strongest url (usually the home page of your website). This is critical. Here’s why…

Google My Business

3. Have a Well-Optimized Website

Google relies heavily on the strength of the web page you associate with your Google My Business profile. Say you associated your profile with the home page of your website. If your website ranks really well in search, chances are that your local maps profile page will rank well, too. Your website will pass authority to your local Google My business listing. I suggest optimizing your website by using search engine optimization best practices or by hiring a digital marketing consultant.

4. Spread the Word

Google uses other websites and directories to verify your information. By scraping sites like Yelp, Super Pages, Yahoo Local, Angie’s List and others, Google will cross reference your profile details with those in other places across the Web (including your website so make sure it’s accurate).

Business Citation

Therefore, it is crucial that all this information is consistent. If your address is different in the online Yellow Pages from your Google My Business Profile, then Google is going to get confused and not know which one is correct. Having consistent company information in all the major directories is a significant ranking factor so search the Web for your company and make sure your business, name, address and phone number (NAP) is exactly the same across the Web. Here’s a list of the major business directories.

5. Start Getting Reviews

In my testing, we have found a strong correlation between rank and profiles with lots of reviews. It appears businesses that have a lot of consumer reviews in Google tend to rank better. Google doesn’t appear to care if the reviews are good or not, they just want to see real, detailed reviews.

Ask your customers to post very descriptive testimonials of their experience with you. Have them post it in Google Maps, Yelp and any other platforms that are important to your niche.

Reviews can be an entire marketing strategy on their own. I have clients that get more business from review platforms than anywhere else. In fact, consumers may never even visit the website, they’ll just call the business right from the phone number on their profile page. I suggest engaging in a customer review campaign to spread the good word about your business.

There are certainly more ranking factors than the ones I’ve listed, but if you get these first five right, you’re on your way to getting much better visibility for local consumer searches. The more traffic you get from search, the more sales you’ll make and the faster your business will grow.

San Diego & Imperial Valley SBDC Logo

Registration open for new Entrepreneurship Academy

As of May 2015, the U.S. Bureau of Labor Statistics reported that 15.5 million people were self-employed — an increase of 1 million from the prior year.[1] In a separate study, it is estimated that more than 40 percent of the workforce (60 million people) will be independent workers or freelancers by 2020.[2] To keep abreast of these workforce changes, SDWP partnered with Southwestern Community College District’s Small Business Development Center (SBDC) to provide training from SBDC’s Entrepreneurship Academy to workers who may want to start their own businesses or join the emerging freelance economy.

The Entrepreneurship Academy is a series of workshops that teaches participants how to start a business. In just six weeks, participants will learn about technology, business resources, legal issues, hiring practices and more. Participants will also receive at least two hours of one-on-one counseling with an expert SBDC advisor who has experience starting his/her own business. Participants must attend all 6 workshops in order to be eligible for a certificate.

The first cohort of SBDC’s Entrepreneurship Academy is scheduled to begin on June 23, 2016 with 20 participants. The second cohort is scheduled to start on August 8, 2016. Training seats are available at a first-come, first-serve basis.

The Entrepreneurship Academy is available at no cost to job seekers enrolled at the America’s Job Center of California (AJCC). Participants must be enrolled as Dislocated Workers, who have lost a job because his or her employer has moved, shut down, or reduced its workforce. Job seekers are encouraged to check in with their case managers at the AJCC if they are unsure whether or not they are eligible as a Dislocated Worker. All participants must have an active CalJOBS number in order to register for the Entrepreneurship Academy.

To register for the Entrepreneurship Academy, visit sdsbdc.ecenterdirect.com/events/11029.

Sources:
1. bls.gov/news.release/empsit.t09.htm
2. fastcompany.com/3049532/the-future-of-work/heres-why-the-freelancer-economy-is-on-the-rise

The Gluten Free Baking Company

Click for PDF

 

“The SBDC’s ongoing support has been nothing short of life-saving! Just a phone call away – they give me the courage to pursue my dreams, knowing there is nothing I can’t do with this incredible team on my side.”

– Roanna Canete, Owner

 

Economic Impact:

Areas of Assistance:

  • Capital Infusion: $150,000

  • Business Plan

  • New Location

  • Financial Analysis & Projections

  • Sales Increase: $264,000

  • Marketing, Branding, Social Media

  • Jobs Created: 4

  • Business Management

  • Legal/Trademark

Description of Business:

When her toddler son was diagnosed with multiple food allergies, Roanna Canete experienced the significant difficulties of finding healthy, safe food for allergen diners. Combined with a serendipitous visit to a 100% gluten free bakery in Paris, she embarked on an ambitious plan to transform San Diego into a safe place for allergen diners and to ultimately reshape the food industry.

Featured in Netflix’s Sugar Rush, Roanna’s Gluten Free Baking Company has seen rabid demand in San Diego and has doubled sales each year for the last 3 years.

Check out Roanna’s bagels, donuts, muffins and more at the company’s online store, or visit their first retail location at 4594 30th Street in North Park, San Diego.

Use of Capital Infusion Funds:

The financing was utilized to purchase an existing bakery and to retain and hire employees.

Location:

San Diego, CA 92116

Nana’s Kitchen

Click for PDF

 

“The SBDC was extremely helpful, and they gave me the confidence to believe in myself as a business woman.”

– Brenda Estrada, Owner

 

Economic Impact:

Areas of Assistance:

  • Capital Infusion: $60,000

  • Obtained Financing

  • Owner Investment: $54,000

  • Credit Repair

  • New Business Start

  • Loan Applications

  • Sales Increase: $264,000

  • Business Plan

  • Jobs Created: 1

  • Accounting

Description of Business:

Owner Brenda Estrada launched Nana’s Kitchen to share her love of fresh, authentic Mexican cuisine with her community in Imperial.

Nana’s has become an integral part of the close-knit Imperial area, and their team can be seen out-and-about regularly at a wide variety of community events and catering engagements.

Among a number of customer favorites, fans of Nana’s tacos de guisado keep the cash register ringing from open to close. Check out Nana’s Kitchen at their location in Imperial, CA, at 502 W. Aten Rd, or visit them on Facebook @welovenanaskitchen.

Use of Capital Infusion Funds:

The financing was utilized to purchase equipment and remodel restaurant site.

Location:

Imperial, CA 92251

Aya Mini Market

Click for PDF

 

“Since starting my business, I have been able to help our family’s household income and also contribute to the government by paying taxes, and I am able to get retirement benefits as well.”

– Naw Say Phaw

 

Economic Impact:

Areas of Assistance:

  • Capital Infusion: $16,000

  • Permits, Licenses and Certifications

  • Owner Investment: $6,000

  • Grant Applications

  • New Business Start

  • Bookkeeping

  • Jobs Created: 1

  • Merchandising

Description of Business:

Business owner Naw Say Phaw came to San Diego in 2014 as a refugee from Malaysia with her husband and child. Upon resettling in San Diego, Naw Say became a stay-at-home parent but her ultimate goal was to work outside of the home. She wanted to start her own business but had no previous experience and she was also unsure of the various licenses, permits and regulations required on the local, state and federal levels.

Naw Say came to the IRC-SBDC for help, and after receiving a wide variety of technical assistance, AYA Mini Market was launched. To learn more, see her website or visit the store at 4651 University Ave, San Diego, CA 92105.

Use of Capital Infusion Funds:

The financing was utilized to purchase inventory and to provide working capital.

Location:

San Diego, CA 92105

Aquacycl

Click for PDF

 

“The connections, coaching, and feedback provided by the Brink SBDC were invaluable in helping us close a $4M seed round, including a $295,000 investment from their incredible San Diego Angel Conference, and they also provided valuable training and community partner introductions.”

– Dr. Orianna Bretschger, CEO

 

Economic Impact:

Areas of Assistance:

  • Capital Infusion: $7.7M

  • Obtain Financing

  • Owner Investment: $4M

  • Obtain Angel Funding

  • Jobs Created: 6

  • Connections to Investors

  • Investor Pitch Practice/Pitch Deck

Description of Business:

Founded in 2016 by Dr. Orianna Bretschger, Aquacycl (www.Aquacycl.com) is a wastewater technology company that helps food and beverage manufacturers save up to 90% in treatment costs while also solving a critical environmental problem caused by 80% of current wastewater being released untreated into our rivers and oceans.

The company’s BioElectrochemical Treatment Technology uses naturally existing bacteria to convert organic waste and sludge into direct electricity without any methane production, and treats wastewater that is 5-10x stronger than the current industry standard.

Aquacycl’s industry-leading tech can potentially disrupt the international wastewater market, and their $50M sales pipeline includes major global companies such as Mars and Anheuser-Busch.

Use of Capital Infusion Funds:

The financing was utilized to support the company’s pilot tests with Mars and Anheuser-Busch including product development and hiring additional staff.

Location:

San Diego, CA 92121

Valley Premier Storage

Click for PDF

 

“Our SBDC advsisors were outstanding. They were always available for us to bounce ideas off, and provide suggestions and guidance.”

– Robert Ferrara, President

 

Economic Impact:

Areas of Assistance:

  • Capital Infusion: $7.7M

  • Obtain Financing

  • Owner Investment: $1.6M

  • Financial Projections

  • New Business Start

  • Marketing Strategy

  • Jobs Created: 3

  • Business Plan

  • Loan Applications

Description of Business:

Upon completion of a significant 12-month construction project, Valley Premier Storage will become the largest, most secure, most technologically advanced self-storage and business incubator facility in the Imperial Valley.

Their unique business model combines a traditional storage facility with commercial office space including a co-working space component. Located in the heart of El Centro’s retail corridor, their 85,000 sq/ft facility will provide over 800 storage units and over 50 office spaces on nearly 5 acres.

To learn more, visit www.ValleyPremierStorage.com.

Use of Capital Infusion Funds:

The financing is being utilized to build the company’s 85,000 sq/foot storage and office space facility, with the majority of the work performed by nearly 20 local contractors.

Location:

El Centro, CA 92243

Urethane Masters

Click for PDF

 

“We moved our company to San diego from Minnesota, and the SBDC gave us instant access to a huge network of contacts that led to obtaining our startup capital and making other crucial connections. Bein the “new guy in town” is never easy, but with their help, we hit the ground running”

– Gayle McEnroe, President

 

Economic Impact:

Areas of Assistance:

  • Capital Infusion: $480,000

  • Obtain Financing

  • Owner Investment: $130,000

  • Connections to Bankers & Partners

  • New Business Start

  • Loan Applications

  • Jobs Created: 8

  • Financial Modeling

  • Permits/Licenses/Insurance

Description of Business:

Urethane Masters is a custom manufacturing company that creates prototypes and production parts used in field tests and short-run production by Fortune 500 OEMs (original equipment manufacturers).

Founders Gayle McEnroe and Minh Le had previously worked in the same industry for 15 and 25 years respectively. To learn more, visit them at www.UrethanMasters.com.

Use of Capital Infusion Funds:

The financing was utilized for hiring new employees and purchasing equipment.

Location:

San Diego, CA 92114

Bold Brew

 

 

Click for PDF

 

“Thanks to the Brink SBDC, we had the right investor pitch and positioning to make our seed round happen. Their expertise and mentoring had us well prepared to confidently and efficiently raise our first significant round of funding.”

– Jack Doheny, Co-Founder

 

Economic Impact:

Areas of Assistance:

  • Capital Infusion: $500,000
    (Angel Investment)

  • Obtain Financing

  • Sales Increase: $50,000

  • Pitch Deck/Pitch Training

  • Negotiation Strategy

  • Marketing Strategy

  • Connections/Introductions

Description of Business:

Bold Brew Co-Founders Jack Doheny and Jake Solomon (aka “Jack & Jake”) launched their cold brew coffee company as undergraduates at San Diego State University after bootstrapping $2,000 each to get the business started. Over many months the self-taught coffee brewers honed their craft in the tiny kitchen in
Solomon’s campus apartment, and then they hit the streets to find local retailers willing to stock their product. Fast-forward three years, and Bold Brew has expanded its distribution from a few local independent stores to over 1,000 stores throughout the Western U.S. including major retailers such as Target, Vons, Albertson’s and Whole Foods. For more information, please see www.BoldBrew.com.

Use of Capital Infusion Funds:

The financing was utilized to expand the company’s product line and grow their distribution network.

Location:

San Diego, CA 92182

AccuDava

 

 

AccuDava Success Story
Click for PDF

 

“The Brink SBDC and Dr. Martin Kleckner have been invaluable in the success and progress of AccuDava. They dedicated many hours to reviewing and giving advice on our SBIR grant application to the National Cancer Institute, which was successfully awarded $300,000. Their unconditional support continued with extreme efforts that helped us with a $50,000 NIH I-corps grant, which resulted in additional NCI grant funding of $150,000 to extend our diagnostic test application to non-small cell lung cancer.”

– Nahid Razi, Founder/CEO

 

Economic Impact:

Areas of Assistance:

  • Capital Infusion: $500,000
    (Grants)

  • Obtain Grant Funding

  • Grant Applications

  • Strategic Planning

Description of Business:

AccuDava’s research has the potential to create a paradigm shift in cancer treatment decision making that would ultimately save millions of lives.
Many cancer patients do not survive as a result of tumors that do not respond to commonly used chemotherapy drugs, but AccuDava’s method solves this unmet need in cancer chemotherapy. The company’s diagnostic test saves lives by identifying chemotherapy-resistant patients prior to any drugs being administered, saving people from unnecessary suffering from ineffective drugs and giving patients and doctors a chance to find treatments that work. For more information, please see www.Accudava.com.

Use of Capital Infusion Funds:

The financing was utilized by the company to fund further research and development of its diagnostic test.

Location:

La Jolla, CA 92037

GroGuru

 

 

Click for PDF

 

“The Brink SBDC is providing an invaluable service to entrepreneurs by giving guidance and providing connections to both investors and customers. Events such as the San Diego Angel Conference are the icing on the cake, which spreads the spirit of entrepreneurship in the community by bringing entrepreneurs and new
investors together, and resulted in an investment of over $100,000 for our company.”

– Farooq Anjum, Co-Founder/CTO

 

Economic Impact:

Areas of Assistance:

  • Capital Infusion: $1.3M

  • Obtain Financing

  • Sales Increase: $350,000

  • Investor Introductions

  • Jobs Created: 3

  • Customer Introductions

  • Investor Pitch Deck/Pitch Practice

Description of Business:

AgTech company GroGuru has developed the world’s first 100% wireless underground IoT platform that has the potential to be a game-changing solution for the commercial agriculture market. Utilizing soil sensors and highly advanced technological innovations, GroGuru helps farmers monitor crop growing conditions and provides real-time irrigation recommendations that improve crop yields by 10% and decrease costs by nearly 20%. For more information, please see www.GroGuru.com.

Use of Capital Infusion Funds:

The financing is being utilized for product development, new staff, and working capital.

Location:

La Jolla, CA 92037

Run2Play

 

 

Run2Play Success Story
Click for PDF

 

“The Brink SBDC has been incredibly helpful to our company. They made a number of connections to potential investors, strategic partners and customers, and also used their hands-on experience to give us crucial guidance on negotiations and funding that we were otherwise lacking. It’s great having them on our side.”

– Joseph Anthony, Founder/CEO

 

Economic Impact:

Areas of Assistance:

  • Capital Infusion: $1.2M

  • Obtain Funding

  • Introductions to Partners/Customers

  • Negotiation Strategy

  • Investor Pitch Deck/Pitch Practice

Description of Business:

Formerly a Mandarin cryptographic linguist in the U.S. Air Force, service-disabled Veteran Joseph Anthony launched Run2Play with a grand vision: to create a technology platform that fights two epidemics at once – food insecurity and obesity. Through its website and mobile app, the company utilizes cryptocurrency to pay users to exercise along with making donations to charities of the user’s choice. To learn more, please visit www.Run2Play.com.

Use of Capital Infusion Funds:

The funding is being utilized for software development, marketing, and working capital

Location:

San Diego, CA 92107