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East County SBDC Specializes in…

Our SBDC advisors are proven experts in their fields and dedicated to helping entrepreneurs succeed.

Manufacturing advising, a specialty of the East County SBDC


Our team can assist your business in how to best produce products with industrial machinery and labor.

Cybersecurity, a specialty of the East County SBDC


Protect your systems, network, and programs from digital attacks.

Business development, a specialty of the East County SBDC

Business Development

Tackle tasks and processes to develop and implement growth opportunities.

Assistance Available in the Following Languages

We strive to offer SBDC services in languages that will best serve our clients in the East County San Diego area.

Consulting Areas at the East County SBDC

Our consulting specialities offer a wide variety of services to help you gain knowledge and achieve success in areas ranging from business planning and operations to management and funding.


Our Clients Say

“The SBDC’s ongoing support has been nothing short of life-saving! Just a phone call away – they give me the courage to pursue my dreams, knowing there is nothing I can’t do with this incredible team on my side.”

Roanna Canete, Owner, The Gluten Free Baking Company
Farooq Anjum, Co-Founder & CTO of GroGuru Inc.
“The Brink SBDC is providing an invaluable service to entrepreneurs by giving guidance and providing connections to both investors and customers. Events such as the San Diego Angel Conference are the icing on the cake, which spreads the spirit of entrepreneurship in the community by bringing entrepreneurs and new investors together, and resulted in an investment of over $100,000 for our company.”
Farooq Anjum, Co-Founder/CTO, GroGuru Inc
Gayle McEnroe, President of Urethane Masters
“We moved our company to San Diego from Minnesota, and the SBDC gave us instant access to a huge network of contacts that led to obtaining our startup capital and making other crucial connections. Being the “new guy in town” is never easy, but with their help, we hit the ground running”
Gayle McEnroe, President, Urethane Masters
Nahid Razi, Founder/CEO of AccuData

“The Brink SBDC and Dr. Martin Kleckner have been invaluable in the success and progress of AccuDava. They dedicated many hours to reviewing and giving advice on our SBIR grant application to the National Cancer Institute, which was successfully awarded $300,000. Their unconditional support continued with extreme efforts that helped us with a $50,000 NIH I-corps grant, which resulted in additional NCI grant funding of $150,000 to extend our diagnostic test application to non-small cell lung cancer.”

Nahid Razi, Founder/CEO, AccuDava

Our Team at the East County SBDC

Our team in East County of San Diego is dedicated to empowering your small business.

Our business advisors at the East County SBDC are highly skilled in their fields and industries as well as knowledgeable in specific business topics.

Diana Barbiani, South San Diego, SBDC

Diana Barbiani


Retail specialist, retail/wholesale strategies, military markets

Diana Barbiani


Highly accomplished and results-oriented entrepreneur and business owner with extensive experience in developing and executing creative strategies to drive business growth, increase and sustain profitability, expand the customer base, and enhance the company’s branding. Excellent interpersonal and communication skills to create a high-performance motivated team.

From 2015-2020, the San Diego & Imperial SBDC team helped strengthen our regional small businesses.


East County SBDC Location

The East County SBDC is located in El Cajon within the East County Economic Development Council (ECEDC), our host facility, and part of the East County San Diego Economic Development Authority.

Due to precautionary measures from the ECEDC, no in-person appointments are occurring or being scheduled. One-on-one appointments online or via phone are being provided during this time. Reach out to schedule your appointment.

127 East Lexington
El Cajon, CA 92020
(619) 258-3670


We are grateful to the sponsors who have continued to support SBDC programs and entrepreneurs across San Diego and Imperial counties.

Workshops & Trainings

The SBDC offers training workshops on topics such as starting your business, financing your business, operations, marketing, and much more.