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Success Story: William Painter

Despite getting off to a very fast start in a fiercely competitive market, William Painter, Inc. hit a major financing roadblock that was making further growth extremely difficult. Without outside capital, the company’s significant progress would have been stopped in its tracks.

With various assistance from the SBDC including detailed financial modeling and analysis, the company has raised a total of $2.6M from angel investors, private equity, and bank loans.

William Painter (www.WilliamPainter.com) is an e-commerce company that manufactures and sells a self-branded line of upscale sunglasses throughout the world. Their products have been featured in Esquire, Cosmopolitan, Maxim, and US Magazine.

Use of Capital Infusion Funds

The company used its funding to expand its product line and launch global marketing campaigns to fuel their expansion.

Areas of Assistance

Obtained Financing
Profit Analysis
Introductions to Lenders
Financial Modeling

Economic Impact

Capital Infusion: $2.5M
Owner Investment: $100,000
Sales Increase: $2.1M

Location

San Diego, CA 92109

Matthew DeCelles; William Painter; Success Stories

“Our SBDC advisor has helped us get a far better understanding of our financial performance and prepare for our next successful investment round. With this capital, we will be launching a new product and continuing to move William Painter towards a world-class brand.”

Matthew DeCelles, CEO, William Painter

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