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“Our SBDC advisor has helped us get a far better understanding of our financial performance and prepare for our
next successful investment round. With this capital, we will be launching a new product and continuing to move
William Painter towards a world class brand.”

– Matthew Decelles, CEO


Economic Impact:

Areas of Assistance:

  • Capital Infusion: $2.5M

  • Obtained Financing

  • Owner Investment: $100,000

  • Profit Analysis

  • Sales Increase: $2.1M

  • Introductions to Lenders

  • Financial Modeling

Description of Business:

Despite getting off to a very fast start in a fiercely competitive market, William Painter, Inc. hit a major financing roadblock that was making further growth extremely difficult. Without outside capital, the company’s significant progress would have been stopped in its tracks. With various assistance from the SBDC including detailed financial modeling and analysis, the company has raised a total of $2.6M from angel investors, private equity, and bank loans. William Painter ( is an E-commerce company that manufactures and sells a self-branded line of upscale sunglasses throughout the world. Their products have been featured in Esquire, Cosmopolitan, Maxim and Us Magazine.

Use of Capital Infusion Funds:

The company utilized its funding to expand its product line and launch global marketing campaigns to fuel their expansion.


San Diego, CA 92109